1. Who we are
Line Guide Ltd (company number 17522653, registered office 4 Imperial Square, Cheltenham, GL50 1QB) operates Line Guide and is the controller of the personal data described here. Contact: support@www.www.line-guide.com.
2. The data we collect
Account data: name, work email, company, password (stored securely by our platform provider), account type (buyer or supplier).
Supplier data: business details, profile and listing content, contact email, phone and website you choose to display, membership and billing status. Card payments are taken by Stripe; we never see or store full card numbers.
Enquiry data: name, email, phone, company and project details you submit when you enquire, request a shortlist or share contact details in Discovery.
Usage data: Discovery answers, ROI inputs, saved projects, pages viewed and actions taken.
Early-access data: name, email, company, role and any access code you enter.
Technical data: IP address, browser and device information, and cookies (see our Cookie Policy).
Unclaimed supplier profiles: business information compiled from public sources such as company websites. We do not knowingly publish personal contact details on unclaimed profiles.
3. How we use it and our lawful basis
To provide your account, membership and saved work – performance of our contract with you.
To pass your enquiry to the supplier(s) you contact, or to suppliers who may meet your brief when you ask us to shortlist – performance of contract, and our legitimate interest in operating the marketplace.
To publish supplier profiles and listings – performance of contract with Suppliers; for unclaimed profiles, our legitimate interest in providing an industry directory.
To take payments and keep financial records – contract and legal obligation.
To keep Line Guide secure, prevent fraud and abuse, and fix problems – legitimate interests.
To improve Line Guide using analytics – your consent, given through our cookie banner.
To send service emails (account, billing, enquiry notifications) – contract.
To send news about Line Guide to business contacts – legitimate interests; you can opt out at any time using the link in each email.
4. Who we share it with
Suppliers: when you make an enquiry or request a shortlist, we share the details you submit with the relevant supplier(s). They use them to respond to you, under their own privacy policies.
The public: supplier profiles and listings you publish, including displayed contact details.
Service providers acting for us: Base44 and its hosting providers (website, database and authentication), Stripe (payments), Google (business email) and our platform provider (automated website emails), our CRM provider (enquiry management), Microsoft Clarity (analytics, only with consent) and Meta (Facebook advertising measurement, only with consent).
Professional advisers, and authorities where the law requires.
We do not sell personal data.
5. International transfers
Some of these providers process data outside the UK, including in the United States. Where they do, we rely on UK adequacy regulations (including the UK–US data bridge) or the UK International Data Transfer Agreement or Addendum to protect your data.
6. How long we keep it
Accounts: while active, then up to 2 years after closure.
Enquiries and CRM records: up to 3 years after the last contact.
Billing and tax records: 6 years, as required by law.
Early-access sign-ups: until 12 months after public launch, or until you unsubscribe.
Anonymous Discovery and ROI sessions: up to 12 months.
Cookies: as set out in our Cookie Policy.
7. Your rights
You can ask to access, correct or delete your personal data, restrict or object to how we use it, receive it in a portable format, and withdraw consent at any time (cookie choices can be changed via "Cookie settings" in the footer). Email support@www.www.line-guide.com; we will respond within one month. You can also complain to the Information Commissioner's Office (ico.org.uk, 0303 123 1113), though we would appreciate the chance to resolve your concern first.
8. Security
Access to personal data is restricted by account and role, data is encrypted in transit, and private fields are never exposed through the public site.
9. Children
Line Guide is for business users aged 18 and over.
10. Changes
We will post updates here and change the date above. We will email account holders about significant changes.